Project Marketing

Residents and lifestyle project operators generally have a mutual interest in ensuring their community maximises its financial performance by maintaining high occupancy and optimising the price of units.

Whether the task is to sell one unit or a new stage in an apartment complex or retirement village, attention to the overall product is the single most important factor affecting sales. Product design refers to everything from the built product, to staff selection and training, to operational structures and procedures. Poor product design leads directly to delays in sales, increased advertising costs and increased holding costs.

At Vision we focus on assisting our clients to design their overall product so it not only presents itself in the best light, but, more importantly, delivers the goods to its residents. We can assist in a number of ways:

• Product review;
• Development of marketing programs;
• Training sales staff;
• Guidance;
• Acting as selling agent.

Contact Vision to discuss how we can help with your product.